Choosing Between Pulse and Pro: Decision Framework

Timeline

Minutes

7-10 days

Cost

Low

Higher investment

Confidence Level

70% overlap with analysts

Maximum statistical confidence

Best For

• Rapid iteration<br>• Concept testing<br>• Directional decisions

• High-stakes decisions (>$100k)<br>• Executive presentations<br>• Compliance requirements

Sample Size

AI simulation

120+ live participants

When to Choose

Speed and iteration matter

Maximum confidence required