Choosing Between Pulse and Pro: Decision Framework

Question	WEVO Pulse	WEVO Pro
How long does a study take?	<10 minutes	4–6 business days for recruitment + 1–3 days for analysis
What is each tool best for?	• Rapid iteration • Early testing • Concept testing • Directional decisions	• Deep diagnostic research • High-stakes decisions (>$100k) • Executive presentations • Compliance requirements
When to choose each tool?	Speed and iteration matter	Maximum confidence required
What is the confidence level of the findings?	80% overlap with analysts	Maximum statistical confidence with 120 or more participants
How much is the cost per study?	Low	Higher investment
What is the sample size per study?	We don’t recommend referring to synthetic audiences in terms of sample size as it can create a false sense that this is the same as human research. It is not. Wevo pulse achieves 80% accuracy of a sample of 120 people. From an average accuracy perspective, it is as if 100 people took the survey. Again, that is an average and this is a synthetic audience. Hence, on very important decisions we still recommend a human panel.	A higher sample size (N=120) is recommended for scoring and benchmarking, but smaller samples are also supported: 120+ respondents: Full benchmarked diagnostics 50 respondents: Directional insights; includes up to 10 custom questions 10 respondents: Highly directional insights; includes up to 15 custom questions
Can I customize audiences?	Yes – full customization is supported.	Yes – Please contact customersupport@wevo.ai to confirm the audience’s feasibility and to receive an estimate of timelines and costs.
What is the limit of content we can put in regarding personas?	WEVO Pulse audience: synthetic audience. While WEVO Pulse does not have official limits for detail you can provide for Context and Persona Task, the content limit for Persona Description is up to 20,000 characters.	WEVO Pro audience: human feedback For B2B audiences, WEVO Pro recruits based on criteria such as job title, company size, annual revenue, industry, and other relevant firmographics. For B2C audiences, WEVO targets consumers using attributes like age, gender, household income, education level, and additional demographics as needed. You can also request specific quota distributions to ensure your study sample aligns with your target personas.
Can I upload multiple questions at once?	WEVO Pulse's AI assistant allows you to ask multiple questions at once.	For WEVO Pro, extra questions beyond the WEVO questionnaire should be added individually as custom questions.
Can WEVO recommend improved question phrasing?	WEVO's Pulse assistant can provide recommendations within the platform.	WEVO’s Professional Services team can provide advice on phrasing and study design. To schedule a design consultation, please reach out to customersupport@wevo.ai
Which question formats are supported?	Open-ended questions unlock the full power of WEVO Pulse, enabling richer, more in-depth exploration of audience perspectives.	Multiple choice, multi-select, binary, open-ended, click map, rank-order, and Likert-scales questions.
Which languages are supported?	English, Spanish, Portuguese, German, Italian, French.	English only.
What file types can be uploaded?	URLs, PNG, JPG/JPEG, PDFs supported.	URLs, PNG, JPG/JPEG supported.
What are the best practices for test stimuli?	Supported stimuli types include: Live websites: Public-facing pages that do not require login. Static images: High-resolution screenshots, design mockups, or visual comps. Figma prototypes: High-fidelity, interactive prototypes with realistic content. Other fidelity levels: Wireframes or low-fidelity concepts (including text-only concepts), as long as they clearly communicate structure and intent.	Supported stimuli types include high-fidelity prototypes, live sites, and static images. To maintain data quality and prevent user confusion, please avoid: Blurry or low-resolution images Image placeholders (e.g., gray boxes, missing visuals) Lorem Ipsum or any obvious placeholder text Partially constructed designs (incomplete layouts or missing sections) Wireframes (low-fidelity, skeletal layouts) If your prototype is password protected, provide the password when you submit the test.
Does WEVO support video?	WEVO Pulse currently offers an Alpha version of video analysis. In this Alpha release, we extract and analyze 5–10 key frames from the video along with the full video transcript. To access it, please email customersupport@wevo.ai with a link to your video. WEVO will process it and send you back a link to the Pulse results.	WEVO supports video studies through an integrated partner solution. Contact WEVO’s support team at customersupport@wevo.ai to learn more.
Can WEVO test multi-page site journeys?	Yes.	Yes.