Comparing Multiple Assets
Comparing multiple assets in Pulse helps you understand which experience performs better — and why — before committing time and resources to build or launch. This is especially useful when evaluating design variations, messaging options, competitor experiences, or iterative concepts.
Rather than relying on intuition, Pulse allows you to compare directions side by side using consistent evaluation criteria.
How Comparison Works in Pulse
Pulse comparisons are built by running separate analyses for each asset, then reviewing them together. To ensure results are meaningful, comparisons should be intentional and controlled.
Step 1: Run Separate Pulse Analyses
Create a separate Pulse run for each asset or variation you want to compare. This applies whether you’re testing:
- Copy variations
- Layout or structural changes
- Different concepts or creative directions
- Your experience vs. a competitor’s
Each run should be evaluated independently before comparison.
Step 2: Keep Everything Consistent Except the Variable
For reliable comparisons, all setup elements should remain the same across runs except for the asset itself, to ensure differences in results reflect the asset variation — not setup differences.
Keep consistent:
- Task
- Personas
- Device and context
- Language and framing
Step 3: Frame Each Test with a Clear Task
A clear task ensures Pulse evaluates each asset in the same decision context, helping uncover meaningful differences rather than surface-level reactions.
Examples:
“Choose the page that best explains our pricing.”
“Evaluate which option feels more trustworthy and clear.”
Step 4: Use Pulse’s Compare Feature
Once analyses are complete, use Pulse’s Compare feature to select the Pulse runs you created in Step 1 and review results side by side. Comparisons help surface:
- Relative strengths and weaknesses
- Differences in clarity, trust, and effectiveness
- Tradeoffs between approaches
This view makes it easier to identify not just a “winner,” but the reasons behind performance differences.
Explore Differences by Persona
Comparisons become even more powerful when layered with personas. Reviewing results by persona can reveal:
- Diverging expectations across audiences
- Which version works best for priority users
- Where a single experience may need refinement
Use the Chat Assistant to Go Deeper
Once assets are compared, the Chat Assistant can help clarify insights and support decisions. This is especially useful for synthesizing results quickly and aligning stakeholders.
Examples:
“Which asset performed better overall, and why?”
“What issues appear in one version but not the other?”
“Which version works best for the Executive persona?”
For guidance on crafting more precise, structured, or complex prompts, see Advanced Prompting Strategies.
When to Use Comparative Analysis
Comparing multiple assets is most valuable:
- Early in design, when directions are still flexible
- Mid-iteration, when choosing what to refine
- Before launch, as a confidence check
Pulse enables fast, focused comparison so teams can move forward with clarity — not guesswork.