Defining User Tasks for AI Analysis
The task is the primary instruction for your simulated users. It describes the action or goal they should imagine completing within your digital experience.
Think of the task as setting the stage. A clear, well-defined task ensures simulated users “walk” through the experience in a way that’s realistic, focused, and meaningful to your research objectives.
Each task should follow this structure:
Starting Point + Action Sequence + End Goal
1. Starting Point
This sets the initial context for the user. It explains where they begin and why they’re there, helping simulated users adopt a realistic mindset before interacting with your experience.
- Ground the scenario in a believable, everyday situation
- Stay within the assets you’ve uploaded (pages, prototypes, concepts)
- Avoid internal product language or assumptions
Example: “You arrive on the company’s website after searching for tools to manage team projects.”
2. Action Sequence
This guides what the user should do during the experience. It’s the most important part of the task, because it directs attention to the areas where you need insight.
- Be action-oriented: use clear verbs like compare, evaluate, navigate, review
- Be specific but not leading: define what to focus on without revealing a “correct” path
- Match real user behavior, not internal workflows
Example: “Browse the site, review the available plans, and look for information that would help you compare your options.”
3. End Goal
This defines what the user is trying to accomplish by the end of the task. It helps simulated users anchor their journey in a clear outcome and keeps feedback aligned with your research goals.
- Focus on user intent (understanding, deciding, evaluating)
- Align the end goal with the decision you’re trying to inform
- Avoid internal success metrics or business outcomes
Example: “Decide whether this product feels like the right fit for your needs.”
Putting It All Together
Task example:
You arrive on the company’s website after searching for tools to manage team projects.
Browse the site, compare the available plans, and review the information provided to understand key differences.
By the end, decide which option feels most suitable for your needs.
Tips for Writing Strong Tasks
- Use clear, action-driven language
- Be specific about what you want users to focus on
- Align the task with the insights you need to make a decision
- Avoid vague or overly broad instructions
- Always try to reflect real-world user behavior (not internal metrics)