Explore with AI Navigator

What is AI Navigator?

AI Navigator allows an AI-powered persona to independently navigate your website while completing a specific task.

Instead of manually selecting pages to analyze, simply provide a starting URL, define a research goal, and assign a task. AI Navigator will explore your website, choosing where to click based on the persona's goals.

This helps you discover navigation paths, identify friction points, and understand whether the persona can successfully complete its task.

AI Navigator or Manual Input? Use AI Navigator to discover the paths a persona takes independently. Choose Manual Input when you want to evaluate specific pages, screenshots, PDFs, or Figma designs.

How to Get Started

Step 1: Start a New Pulse

1. Open Pulse and select Single or Multi-Page.
2. Enter your website's starting URL.
3. Select AI Navigator and click Next.

Note: Your starting URL must be publicly accessible. AI Navigator cannot log in to websites.

Step 2: Set Your Research Goal

Describe what you'd like to learn about the experience. Keep your goal focused on one or two related questions.

Example: "Understand whether first-time visitors can find a plan that fits a small team."

You can also attach additional context files if needed.

Step 3: Choose Your Persona

Select a Pulse-generated persona or choose one from your existing persona library. This persona will guide the AI agent's decisions throughout the journey.

Step 4: Define the Task

Describe what you'd like the persona to accomplish.

Example: "Find a plan that fits a 10-person team."

Then, define what counts as success:

• Reaching a URL: Navigating to a specific page, such as a pricing page.
• Completing an action: Accomplishing a goal, such as finding a return policy.

Tip: Give the persona a clear objective without telling it exactly which path to follow.

Step 5: Review the Captured Journey

As AI Navigator explores your website, it captures the pages visited along the way.

Review the captured pages and reject any that aren't relevant to your research.

Next, choose how you'd like your findings organized:

• Per-Page Takeaways: Individual findings and scores for each captured page.
• Consolidated Takeaways: One combined set of findings for the entire journey.

Step 6: Generate Your Results

Once you've reviewed the journey, generate your findings to explore the persona's navigation path and identify opportunities for improvement.

Understanding Your Results

Your AI Navigator results are organized into five tabs:

• Navigation: See the pages visited, clicks made, and task outcome.
• Takeaways: Explore key findings for individual pages or the entire journey.
• Score (EQS): Review Experience Quality Scores across Intuitive, Trusted, and Valuable, including industry benchmarks.
• Sentiment Map: Identify positive and negative experience points on each page.
• Recommendations: Discover suggested experiments to improve the experience.

Tips for Better Results

A clear, neutral task helps AI Navigator deliver more meaningful findings.

Be specific about the objective.

Instead of "Explore the website," try "Find a moisturizer for sensitive skin and choose the one you'd buy."

Let the persona make its own decisions.

Instead of "Start a trial of the Team plan," try "Find a trial that fits a 10-person team."

Avoid leading language.

Instead of "Notice how easy it is to return a product," try "Find out how many days you have to return an item."

Keep your research focused.

Make sure your task aligns with your research goal, avoid repeating details already included in the persona, and remove irrelevant captured pages before generating findings.

Remember: If you need to evaluate a logged-in experience, use Manual Input with screenshots or designs instead.

Ready to explore? Open Pulse, select AI Navigator, and discover where your personas go!