WEVO’s insights are augmented by machine learning efforts. The AI development process underscores the strategic value of our human experts.
WEVO’s AI work on the insights process has led to the filing of five patents in 2022 with more in progress. WEVO uses AI and automation at all stages of the test process, from ensuring panel matching and quality to identifying key insights from the qualitative responses and:
- Reduces redundancy
- Flags fraudulent responses
- Identifies the most frequent themes from collected qualitative responses
- Summarizes the themes for expert analysts
- Increases efficiency at every level
While WEVO’s insights are augmented by machine learning efforts, the AI development process only underscores the strategic value of our human experts. The computer can identify threads, but our analysts weave them into a meaningful narrative for our customers.