How does WEVO measure response to a journey (or stimuli)?

WEVO findings are based on well established indicators of experience and emotional elicitation techniques to measure that experience.

Results reflect WEVO’s dual processing methodology, including both associative and reflective/ reasoning thinking methods. Scores are based on an associative approach, and follow up with open-end questions which call on reasoning to discern the “what” or “why.” This System 1/System 2 model is detailed in Thinking, Fast and Slow by Daniel Kahneman.