Why does WEVO Pro's methodology work?
WEVO Pro generates authentic user responses to digital experiences using a test methodology that captures the user’s emotional response to the experience.
Unlike other methods which are based on traditional questions and answers, WEVO Pro uses emotional elicitation methods to generate scores along key heuristics of human response. Then, WEVO Pro asks qualitative questions that allow visitors to share the “why” for their reactions. Visitors indicate what works and doesn’t work for them. WEVO Pro does not lead, frame, or guide them to provide feedback on specific areas.
You can read more about WEVO Pro’s methodology here.