Overall Experience Score
The Overall Experience Score is a high-level indicator of performance. It reflects how your experience performs with your target audience, based on an aggregation of the diagnostic scores.
This single score is designed to give you a quick, directional understanding of how your experience is resonating overall.
Diagnostic scores
Diagnostic scores evaluate performance across five key dimensions of the user experience:
- First Impression: Visitors’ instinctive (and unaided) responses to the experience
- Engaging: The extent to which the experience retains visitors’ attention and interest
- Trusted: The level of trustworthiness and authenticity that the product, service or brand conveys through the experience
- Valuable: How effectively the experience conveys the value of this product or service and motivates visitors to consider it and take the next step
- Intuitive: Visitors' ability to find the information they are looking for, and the ease in which they interact with it
These diagnostics help pinpoint what is working well and where users may be encountering friction.
How scores are collected
Each diagnostic is tied to a specific survey question. WEVO uses two types of scoring inputs:
- Word Buckets (for example, selecting descriptors that best match the experience)
- Emotion Scales (such as smiley face ratings to capture sentiment)
Transforming the raw responses into scores
WEVO uses a proprietary method to translate survey responses into standardized diagnostic scores.
- All diagnostic scores are reported on a 0 to 40 scale
- Scores are normalized to ensure consistency across studies
This allows results to be compared meaningfully across different tests, audiences, and timeframes.
Benchmarks and context
Scores are most useful when viewed in context. WEVO benchmarks each test using its large and growing dataset of user responses.
Benchmarks account for factors such as:
- Industry
- Product type
- Test type (for example, B2B vs. B2C)
This allows you to understand how your experience compares to similar experiences.
Each score is evaluated against a benchmark:
- A green bar indicates performance meaningfully above benchmark
- A red bar indicates performance meaningfully below benchmark
- A gray bar indicates performance in line with benchmark
Note: 99.7% of results fall between a score of 7 and 37. Target mean is 22 with a target standard deviation of 5.
How diagnostic scores are displayed
In the WEVO platform, diagnostic scores are shown in a graph that dynamically adjusts to your results.
- The Y-axis may vary (for example, 20, 30, or 40) depending on score distribution
- Regardless of how the graph is scaled, all scores remain on a 0 to 40 scale
This dynamic view helps make differences between diagnostics easier to interpret at a glance.