Mastering Personas for Maximum Impact

Business Type

Recommended Personas

Key Characteristics to Include

E-commerce

• Budget-Conscious Shopper

• Premium Customer

• Comparison Researcher

Purchase frequency, price sensitivity, research behavior

B2B SaaS

• Marketing Manager

• IT Decision Maker

• Executive Stakeholder

Company size, role responsibility, evaluation criteria

Healthcare

• Concerned Parent

• Tech-Savvy Patient

• Senior Adult

Health literacy, technology comfort, decision urgency