Understanding Sentiment Analysis
Sentiment analysis reveals how users feel as they move through your experience. It captures emotional reactions such as confidence, confusion, excitement, hesitation, or frustration.
These insights help explain why users respond the way they do.
How to use sentiment insights
- Identify emotional high and low points across the page.
- Look for recurring emotional patterns that signal friction or clarity.
- Use sentiment to prioritize areas that need clarification or reinforcement.
Interpreting emotional signals
Emotions should always be read in context. For example, surprise can indicate delight or confusion depending on where it occurs and what the user is trying to accomplish.
Best practices
- Focus on patterns rather than individual reactions.
- Avoid labeling emotions as good or bad without context.
- Interpret sentiment through the lens of user goals and intent.