WEVO’s analysts provide Key Findings, a digestible and actionable set of in-depth insights from the quantitative and qualitative data collected in your survey.
Each summary digs into the most critical themes that arise in the data, as well as highlights the areas of possible improvement for your team to consider in order to:
- Go beyond the top-level insights to find the narrative, building a story around respondents’ authentic experiences as they navigate a website flow.
- Reduce bias, delivering key stakeholders a more naturally neutral set of insights and pinpointing areas that can be improved.
- Contextualize performance, using WEVO’s benchmarking based on our large-and-growing database of studies. Benchmarks are based on all tests, industries, or, at their most granular, product-level averages.
- Translate respondent feedback into a list of actionable opportunities for future testing to continue to iterate and refine your experience.