WEVO’s AI and automation take on many of the time-consuming tasks of a study which actually don’t require humans to perform
Panel participant selection
WEVO is integrated with a global network of panel providers. This enables you to receive feedback from your precise target audience, drawn from a highly diverse set of more than 30 million individual consumers and business decision makers. WEVO’s systems monitor response characteristics and demographics in real time to ensure the quotas you set are accurately met.
Grooming, curation and quote quality scoring
WEVO evaluates all answers provided by respondents. If it is determined that a respondent is not taking the survey in good faith, not concentrating, or not providing quality responses, they are removed from the panel and replaced with a new respondent. Our sophisticated system allows us to groom, replace and update the requisite demographic mix while the survey is in field. In addition, WEVO’s algorithm scores each qualitative response to assess its hierarchy in the display– so you see the most important responses first instead of low-relevancy ones.
Expectations theming
WEVO’s AI themes and categorizes responses and expectations of the experience, creating a visual of how well it met or didn’t meet visitor expectations. This is more powerful than the traditional method of asking participants to rank a fixed list of five expectations/needs. Participants provide an open-end answer, and WEVO’s AI groups responses together, removing the risk of researcher bias from the study.
Quantitative benchmarks
These help compile diagnostic and overall scoring. WEVO diagnostics are created using a unique method to elicit response, and a proprietary algorithm which scores and benchmarks.