WEVO Professional Services
An extension of your team to design, run, and translate research into action.
WEVO strengthens research at every phase: foundation, validation, synthesis, and insight delivery.
Foundations: Discover and Define
Study Design Consultation
WEVO provides expert guidance to design the right research approach. This includes evaluating assets, defining the audience, selecting the best methodology, and crafting custom questions. The goal is to ensure clear, decision-ready insights using WEVO Pro or Pulse.
Deliverables:
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Draft study guide
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Revised guide post-client feedback
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Finalized intake setup
Intake Completion
WEVO populates the study intake form according to predefined study parameters, resulting in a launch-ready study.
Deliverables:
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Completed intake
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Study design recommendations
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Study launch
Full-Service Execution
For Pro studies, WEVO designs the study, drafts the study guide, and completes the intake form, offering a comprehensive full-service research capability. For Pulse studies, WEVO runs the study from beginning to end.
Deliverables:
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Research needs assessment
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Research consultation
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Draft study guide
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Revised guide post-client feedback
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Finalized intake setup
Pulse and Pro Orchestration
WEVO conducts strategic research utilizing Pulse studies for direction and Pro studies for validation. This approach synthesizes learnings across both methodologies to maximize impact.
Deliverables:
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Research roadmap
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4 to 6 Pulse study guides
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1 to 2 Pro study guides
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Integrated findings report
Synthesis and Storytelling: Define and Deliver
Comparative Analysis
WEVO runs and analyzes comparative studies, including A/B, multivariate, and longitudinal tests. Research includes comparison frameworks, insight synthesis, winner recommendations, and next-step prioritization.
Deliverables:
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Synthesis report
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Thematic insight clusters
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Knowledge gaps analysis
Custom Reports
WEVO delivers customized presentations covering one or more research studies. Reports are tailored to research goals and designed to fit the intended audience.
Deliverables:
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Detailed report addressing research goals
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Key objectives outlined
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Findings supported by qualitative and quantitative evidence
Deep-Dive Segmentation Analysis
Using demographic or firmographic attributes and custom screeners, WEVO analyzes feedback by segment and highlights segment-specific insights and recommendations.
Deliverables:
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Segment-specific findings report, including:
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Insights directly related to research objectives
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Key patterns and differentiators across segments
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Supporting evidence
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Transformation and Enablement
AI and Human Stakeholder Workshops
Half-day or full-day training sessions focused on AI literacy for research. These sessions cover when to leverage AI and when a human audience is necessary. The training is not WEVO-specific but positions WEVO as a thought leader, with optional WEVO integration.
Deliverables:
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Custom curriculum
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Workshop facilitation
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Take-home resources
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Office hours post-training
Research Planning and Learning Agendas
Quarterly or annual research planning sessions where WEVO helps teams define their learning agenda. This includes identifying what to learn, when to learn it, and how research fits into product and marketing roadmaps. Sessions also identify research gaps and prioritize studies.
Deliverables:
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Workshop
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Research needs assessment
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Research roadmap
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Suggested research methods
Engagement Models
Pay-Per-Project
Flexible pricing tailored to specific project deliverables with no long-term commitment required.
Optimization Program
Fixed monthly fee providing access to dedicated support, ensuring consistent service and ongoing project engagement.
Strategic Partnership
Long-term collaboration with comprehensive services tailored to specific client needs, promoting deeper integration and value creation.
Strategic Collaboration Opportunities
AI Assistant
Enhances interaction by enabling natural language queries so users can intuitively explore insights and drive informed decision-making within WEVO Pro.
Custom Metrics
Tailored metrics and scoring rubrics that align analytics with specific KPIs and business goals.
Benchmark Creation
Customer-specific benchmarks that provide actionable competitive intelligence and strategic positioning insights.
Heuristics Model
Pre-built models that accelerate decision-making and increase operational efficiency.
Business Intelligence Tools
Interactive charts and co-created dashboards that allow dynamic comparison of trends across multiple datasets and enable deeper collaboration.