WEVO’s methodology generates more authentic results by relying on panelists’ emotional response and eliminating the rational answer (what panelists feel they should say) for all scoring questions.
WEVO uses well-tested techniques such as word buckets, emotion facial images, etc. to generate the most authentic (vs. contrived) response.
- Visitors select words that best reflect their experience from a series of word banks.
- Visitors complete open-end responses after completing each word bank which provide the “why” for each of the diagnostics.
- WEVO’s proprietary method transforms word choice into a raw score which is converted to a standard range with normal distribution, leveraging a historic median.
- Responses are filterable by sentiment, demographics and custom filters.