A higher N (120-150) is used for scoring, benchmarking and comparisons
This allows WEVO to reliably score and benchmark experiences (or stimuli) within a reasonable price and time. On average, WEVO results have a statistical significance level of 95 percent, with a standard deviation of 2.
Further, this number yields illustrative, rich qualitative and visual data to uncover the real reasons why an experience is effective – giving our customers more confidence in making decisions.